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Archive for July, 2009

According to the Numbers Website, the movie industry is worth $9,851,444,408. While the average movie costs on average more than $106.6 million to make, a significant portion of this is contributed towards advertisement. Keep this number in mind as you read the rest of this entry. Now comes the big question, what makes a good movie great? The actors [...]

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mi⋅sog⋅y⋅ny [mi-soj-uh-nee] -noun hatred, dislike, or mistrust of women. Do commercials systematically use misogyny to sell their products? As the saying goes, the proof is in the pudding, so let’s take a look at some sexist commercials. In this age old stereotype, Volvo explicitly depicts the wife as a terrible driver. Here Nando’s depicts a typical stereotype, [...]

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This is the age where amateur video bloggers can make it big. Kevin Wu(Jumba) will be holding his own public meet and greet at the Six Flags Amusement park on July 31st. Isn’t this wonderful? Along with NigaHiga, Kev Jumba was a normal nobody just a mere 2-3 years ago, and now with the power of YouTube, [...]

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YouTube has offered many talented and creative individuals opportunities to express themselves to the whole world. Quite a few of these individuals have become very popular and well-known to many of us. As some of these individuals get more viewers and subscribers, they become more inspired and motivated to step ahead and move closer to [...]

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Consumerism. It seems as though corporations have shifted the emphasis from the masses to the individual. However, what seems like a more personal touch, is actually nothing more than a general template, used to encompass society in the masses. IPods are not catered towards your needs. How many of us who own iPods actually have 20,000 songs [...]

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Just to stir up some controversy: (original clip was removed due to copyright infringement) Upon release, a storm of controversy surrounded ‘that’ Sprite commercial. It garnered so much attention that Joseph Alexiou from the New York Press (NYP) dubbed it “The Cumshot Heard Around the World!” The NYP also conducted an exclusive interview with one of the [...]

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What is the first thing that you see when you take a look at this picture?  Perhaps you saw the logo of Ubuntu in the top left corner, the shape and position that the butts are placed, or maybe all you noticed was ass. This is a perfect example of Shockvertising. Shockvertising is a type [...]

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De-politicization is deeply connected to “American Dream”, the idea where citizens of all class levels feel that they can become richer, better, and happier. In addition, de-politicization refers to how we can all acquire the same things and that we are all equal. De-politicization is taking part in many advertisements today. Many advertisements today are presented in an ideal [...]

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One thing is for certain: In this day and age, sex sells. It’s a tried and tested mantra. It is so prevalent, that most of us are pretty much accustomed to viewing mass media depicting attractive people engage in sexual acts or refer to sex in some way. Brandie Young, a marketing professional, rated by BusinessWeek as [...]

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In the 21st Century, technology has become an integral part of our lives. And with the invention of the internet, the manner in which we communicate has been revolutionized. YouTube enables a mass audience to come together and exchange different views and ideas with one another. This sums up popular techno-blogger, Henry Jenkins’ belief that [...]

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