In the 21st Century, technology has become an integral part of our lives. And with the invention of the internet, the manner in which we communicate has been revolutionized. YouTube enables a mass audience to come together and exchange different views and ideas with one another. This sums up popular techno-blogger, Henry Jenkins’ belief that YouTube has become more like WeTube.
One of the things that has excited me about YouTube is the ways that it represents a shared portal where different groups circulate their videos, thus opening up possibilities for cross-pollination.
More excitingly, YouTube enables advertising to be taken to another level. Without the censorship that their television cousins are subjected to, Internet advertisements are generally longer, more explicit, and push the boundaries of mainstream society. This allows for creativity to shine through. Of course, the commercials that break the threshold of mainstream society are often the most controversial and most talked about. Here are some examples:
A funny way of viewing the phrase password protected:
It is interesting to note that Microsoft has not been very sexual in it’s North American advertising. However, as seen from this European advertisement, it seems that they see the Europeans as more liberated and open to sexual references – a point discussed in earlier blogs about the soap dispenser.
Just how life-like High-Definition has become:
A humorous look at the way technology has signalled a changing of the times indeed. With the introduction of high definition, television has become more realistic, and life-like. This concept is exaggerated to create a humorous advertisement that will generate interest. It will be talked about in society thanks to a little advertising technique known as Viral Marketing.
Viral Marketing utilizes existing social networks to enhance brand awareness. In today’s marketing climate, there is simply too much information being shoved at us. A classic case of information overload. This leads us as individuals to adapt and learn to block out certain methods or types of advertising. A good example of such would be banner advertisements on websites. However, through viral marketing, companies rely on word of mouth enthusiasm to increase their brand awareness. Advice given by a friend regarding a particular product or brand is considered much more trustworthy than simply viewing an advertisement.
As such, advertisements like the the ones featured in this post generate enthusiasm and interest in society, which leads to enhanced brand awareness.
-Lookupthere 
