YouTube has offered many talented and creative individuals opportunities to express themselves to the whole world. Quite a few of these individuals have become very popular and well-known to many of us. As some of these individuals get more viewers and subscribers, they become more inspired and motivated to step ahead and move closer to their dreams.
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1. Michelle Phan (a.k.a. RiceBunny), 2. Erin and Roxanne (a.k.a. Rin On The Rox), and 3. Lindy (a.k.a. Bubbi or Bubzbeauty) are examples of some of those individuals. Michelle and Lindy are both Gurus while Erin and Roxanne are musicians on YouTube. They have all began posting videos on YouTube out of their own interest and love for cosmetics/music. From when they began until today, they have became one of the most subscribed gurus/musicians of all time.
In the recent year, they have not only gained fans and admirers from around the world, but they have also taken a step forward and moved closer to their dreams:
1. Michelle released her own cosmetic line “IQQU”. Below is the link to her products’ website:
http://www.iqqubeauty.com/int/
2. Erin and Roxanne have been discovered and made their first TV appearance on The Ellen DeGeneres Show. In addition, they have recently released their very first single. Below is a video they posted to promote their upcoming performance.
3. Lindy is currently in process of designing her own clothing line. Below are a couple of photos she has posted from her photoshot for her clothing line.
As you can see now, many of these famous YouTube individuals are ordinary people to begin with. Now with their amateur video postings, they have not only become popular, but they also have begin to influence many individuals in our society and around the world.
For example, Michelle and Lindy have some sort of “social power” when they create their make-up tutorials, where:
…they have the capacity to alter the actions of others. To the degree that they are able to make someone else do something.
(4th Canadian edition of Consumer Behaviour
by Solomon, Zaichkowsky, and Polegato)
People that view their videos may be influenced to purchase a certain brand or product just because it is used in their videos. Thus, once these individuals become popular on YouTube, they will exert a strong influence on their viewers, even potentially on a daily basis, just like how celebrities may influence us.
YouTube has become such a powerful force in today’s society, that along with the tutorials and advertisements on their site, YouTube has found its way into our social lives with its very on phrase. Ever had an embarrassing moment? If you have, then you might have blurted out the following phrase:
God, this is going to be all over YouTube!
-Reider, Suzie, Head of Advertising, YouTube
Unfortunately, it probably already is.
- Look up^ there
