This is the age where amateur video bloggers can make it big. Kevin Wu(Jumba) will be holding his own public meet and greet at the Six Flags Amusement park on July 31st. Isn’t this wonderful? Along with NigaHiga, Kev Jumba was a normal nobody just a mere 2-3 years ago, and now with the power of YouTube, he has emerged as an internet spokesperson. The following video is a perfect example of how Kevin Wu has become an inexpensive method for large companies to make more money.
As you can see from the video, Kevin Wu is most likely getting some benefit from holding his meet and greet at Six Flags Amusement Park. He even has a 50% off coupon on his website! This is not the only type of advertisement that Kevin Wu is engaged in. He is also part of marketing clothing lines such as American Eagle and the UFC. As you can see from the following video he is wearing a UFC t-shirt. Most of the time, Kevin Wu wears clothes that do not have distinct logos. However, you will notice from the video below that it is quite noticeable that he is supporting the UFC even though he does not explicitly mention it.
Another class that I am taking has talked about why individuals will buy items. As noted by the Fourth Canadian edition of Consumber Behaviour by Solomon, Zaichkowsky, and Polegato:
Aspirational reference groups comprise idealized figures.
These aspirational reference groups are usually highly visible, widely admired figures and when you are ranked in the top 10 of most subscribed posters on YouTube, you can be certain that you are part of the elite group of posters on YouTube.
To conclude this post, I would like to mention the significance that amateur advertising can bring to corporations/organizations. Currently if any large organization wants to take a gamble on someone like Fred, NigaHiga, or Kev Jumba; they could likely secure a deal for less than $100,000. Drawing a parallel with major athletes, some of these athletes are getting paid 8 figures to do the same thing. Let me tell you this, these major athletes are NOT drawing 100x more attention than the top posters on YouTube.
Lookupthere ^^
