Scholarly Articles
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Frankel, Robert, Ph.D.. “This Porn’s for You: Budweiser’s Racy Web Ad” Time http://www.time.com/time/arts/article/0,8599,1902420,00.html (4 June 2009)
Hall, Stuart. “Encoding/Decoding” Media and Cultural Studies (2006 edition)
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Kamins, Michael A., Brand, Meribeth J., Hoeke, Stuart A., and Moe, John C.. ” Two-Sided versus One_Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility.” Journal of Advertising 18 (1998): 4-10.
Langman, Laura. “From Virtual Public Spheres to Global Justice: A Critical Theory of Inter-networked Social Movements.” .” Sociological Theory 23, no 1 (March, 2005): 42-74.
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Todi, Mrinal. “Advertising on Social Networking Websites” Wharton Research Scholars Journals. http://repository.upenn.edu/cgi/viewcontent.cgi?article=1054&context=wharton_research_scholars (2008)
Van der Pool, Lisa. “YouTube Becoming Vehicle for Breaking Into Ad Work” Boston Business Journal. http://boston.bizjournals.com/boston/stories/2007/08/20/story4.html (2007)
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Other Sources
Alexiou, Joseph. “I Like My Sprite In You” New York Press.http://www.nypress.com/blog-4643-i-like-my-sprite-in-you.html (20 July 2009)
Boyer, Trevor. “Famous on YouTube” Millimeter (2008)
Jarboe, Greg and Reider, Suzie. “YouTube and Video Marketing”http://media.wiley.com/product_data/excerpt/97/04704596/0470459697-1.pdf
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